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E-commerce and retail

I don't build online stores from scratch. If your store runs on Shopify or a similar platform, I review the site, rewrite the copy and set up the pages around your products so they're clear and easy to update.

An e-commerce order being prepared, with products and packaging visible
Photo by Kobu Agency on Unsplash

Where retail sites usually fall short

Product and collection pages carry thin or copied descriptions. Delivery, returns and about pages are hard to find or out of date. Customer questions arrive in the same inbox as order updates, so the urgent ones wait.

What I do

  • Review your store’s pages and rewrite product, collection and about copy.
  • Write and set up the pages around your products, such as guides, delivery and returns.
  • Set up the parts Google reads on the pages I write or rewrite.
  • Show you how to keep those pages up to date yourself.

Add-ons that suit retail

  • Customer emails sorted so questions get seen before order updates.
  • One repeated admin step automated in the tools you already use.

Find out what your website needs

Book a free 30-minute website audit. We'll go through your site together and you'll leave with a short list of what to change first. If a rebuild isn't worth it, I'll say so.